Institutional Research

 Beggars Group

Beggars group started out as a record in 1973 originally called beggars Banquet that specialised in 

new punk bands. In 1977 they started Beggars Group and signed one of their first artists Gary Numen. Some of their most popular artists are adele, Queens of the stone age, Radiohead, British sea power and many others, Beggars group currently has 4AD, Matador, Rough Trade, XL recordings under their wing.

As well as there established artists, Beggars group also takes on lots of new up and coming artists and under beggars they usually go on to accrue success and followers.

Beggars market their brands in many creative ways one example is from their subsidiarys young where they love to make really out there and interesting websites.

These are screenshots of the website for the artist Koreless, it features a moving mouth start page and the home page has a custom cursor and the back ground changes over time. This interactive and interesting website make you more interested with the artist.

It allows for their identity to reach the audience and then they get to identify with that artist.